Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory. Provided by Wikipedia
1
by Trout, Jack.
Published 1996
Topographical Signature:
659.111
T861n
Book
2
by Trout, Jack
Published 2010
Topographical Signature:
658.4012
T861r
Book