Regis McKenna

Regis McKenna has been an influential marketer in tech and introduced some techniques today commonplace among advertisers. He and his firm covered the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).

Among the entrepreneurial start-ups with which he worked during their formative years are America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, and 3COM. He has been described as the man who put Silicon Valley on the map. He has been called “Silicon Valley's preeminent public relations man,” a “guru,” a “czar,” a “philosopher king,” a “legendary marketer,” Apple's “marketing guru,” “the fellow that put Intel and Apple on the map,” and “ a pioneer in the semiconductor business in terms of the marketing side of things." Newsweek called him "the Silicon Valley Svengali" and Business Week has called him “one of high-tech's ace trendspotters” and a “marketing wizard in Silicon Valley.”

The 1985 Los Angeles Times article goes on to say that “McKenna is best known for taking the story of Apple Computer's founding in a Los Altos garage by two young entrepreneurs and weaving it into part of our national folklore." “McKenna's power comes from the fact that good public relations are crucial for hundreds of small technology-oriented start-up companies,” wrote the Times. Robert Henkel, editor in chief of Electronics magazine and former technology editor of Business Week, told the Times that McKenna was “the best p.r. man around in the high-technology business.” Provided by Wikipedia
1
by McKenna, Regis.
Published 2002
Topographical Signature:
658.84
M153a
Book